About Us

Why our community trusts Watchdog

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Our Story


Locally owned and operated since 2009, we specialize in new and used car sales, leasing and trade-ins, ensuring the best possible price for the vehicle you want. Our extensive knowledge of the industry allows us to get cars at significantly lower prices than you can get at a dealership. Our mission is to bring our customers a hassle-free car buying experience with honesty and integrity. Since our foundation, we have grown to be a leading auto broker in Northern Colorado.


We're not just another auto broker. With over 40 years of combined industry expertise in both the dealer and auto brokerage fields, our professionals know the ins and outs of the system, and we also know that itu2019s flawed. That's why our main focus is you. At Watchdog, your personal broker looks out for your best interests and gets you the right vehicle and the right price. We do this by:

- Pairing you with a designated broker to build a relationship and deliver personal service

- Staying on top of seasonal and market trends to tell you when and what to buy

- Maintaining access to all available vehicles, including those at closed dealer-only auctions, to get true wholesale prices rather than often skewed Kelly Blue Book values

- Inviting you to be as active in the process as you want - from providing a simple wish list to actually joining your broker at the auction

- Uncovering unexpected ways dealers, banks, and even other brokers make money

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